Can I Keep Track of My Direct Booking Website's Statistics via Google Analytics?
If you have a Google Analytics account, you can add the tracking code into your direct booking website by navigating to Menu > Website Builder > [select website] > Edit Website > 3rd Party Integrations. See more details about 3rd party integrations here.
Google Analytics Universal has been deprecated and replaced by Google Analytics 4. If you've been using Google Analytics Universal, simply update your Universal tag, beginning with UA-XXX, to the Google Analytics tag G-XXXX. This tag is readily available in your Google Analytics 4 account.